The relationship between retailtainment and proximity marketing has been steadily working its way above ground. The digital world has merged significantly with our physical surrounds and the online offline dichotomy now bridges beautifully once Beacon integrated. Proximity marketing have increased substantial foot traffic for brick and mortar stores, and continues its extensive reach via moving beyond advertising and promotions to the realm of customer service both on the ground and via digital means.
Allow for ease of Marketing/ A&P functionality
Leverage on clear and concise real time consumer data
Empower associates with customer insights and behaviour for action and reports
Ability to optimise promotional strategies with real time analytics
Enhance consumer experience via call to action across several channels based on users’ physical location
Friendly customised backend management platform
Increase advertising reach and brand recognition
Create consumer engagement and loyalty
Provide intuitive location based personalised offerings
Create and extend accumulative value for select customers
Engage and retain customers through exceptional onsite experiences
Boost customer convenience with insightful suggestions on demand
Social media integration to enable peer to peer sharing of information
Every business looks at deployment and productivity as the end goal. It is a constant uphill task to review key business issues and to implement necessary steps for recalibrating your team in order to have the best output. A beacon enabled office curates accurate information that alleviates some of these burdens so your employees can work on the things that matter.
Track real time employee movement and habits to customise productivity.
Track real-time facilities and asset usage and management
Engage employee to increase work life satisfaction
Optimise resources and schedules via analytics
A revolutionary tried and tested product, the eLocker has been winning educators and students over with its up-to-date approach and application. Student and educators share information via a cloud based dropbox which updates in real time, allowing for greater team work as relevant parties are notified of changes in collaborative projects saved in joint eLocker “folders”. Beyond the eLocker mode, we are exploring new ways to innovate learning via proximity and mobility.
Track student movement and habits- late, present or skipped a class.
Ability to access relevant content in a venue based on location and time of day
Integrate learning aids with specific resources found on both onsite database and wed based folders
Ability for real time peer to peer or educator to student sharing of information and collaboration
Interactive learning via interesting contextual and spatial experiences
As the app user walk around, they will see contents change automatically depending on their exact location and preferences. This is a virtual tour guide that will engage the user as an individual and provide a whole new interactive experience by gamification or by pointing out highlights that may be missed or relating a place, person or object of interest with further references found online or on the app database.
Delivering engaging historical facts, partnered with retail content all driven by the right context
Geofencing to recommended pathways or provide directional orientation
Content can be customised and easily readjusted to suit occasion, context, proximity or time of day, languages and age groups
Auto ticketing and personalised welcome message
User engagement based on personal preferences
Gamification where appropriate
Real-time analysis of tourist movement and habits
Push suggestions based on personalisation and proximity
Presenting a disruptive game changer – real time contextual awareness as an active agent, driving events. Beacon technology will bring customized digital intelligence into real world surroundings, amplifying the event experience for the attendee while boosting valuable real time insights to exhibitors, concert promoters and events management.
Strengthen venue experiences with personalisation
Extend rewards for attendees based on different tiers of engagement or location allocation (if any)
Auto ticketing and ushering systems
Increase socialization of attendees
Enjoyment via gamification/ contest
Real-time analysis of attendee movement and habits