The seed was first planted when one man encountered the wonders of iBeacon capabilities. An idea took root as he met with a small group of like-minded individuals. Their discourse and research saw an emerging lifestyle gap and the endless possibilities of proximity applications. They did not want to plug this with a patchwork solution any tech firm could offer. They were fueled by a belief that our daily engagement with the world around us could be made more efficient for a start by what BLE (Bluetooth Low Energy) technology can provide. Life as we know it can be made better by the employment of the right tools, allowing every individual to be focused on the things that matter.
Cypress Labs strives to be a source of constant improvement to everyday living in our fast accelerating world. Our dedicated team of specialists have a passion to deliver innovative enterprise mobile applications, backend management platforms, and proximity marketing solutions tailored to the specific needs of every individual client. iBeacon is the first of our saplings that will bring personalized digital context to daily life as we continue this journey. This is the start of an expedition with the aim of constantly adapting and renegotiating the (digital) landscape for the betterment of modern living.
Along with our partnering company Specialist Apps Ltd, we are committed to providing a diverse suite of smart marketing solutions through the iBeacon technology.
With teams based in Australia and the UK, Specialist Apps Ltd has consistently been one of the leading companies in the software development circuit for over 20 years.
Their research on the suitability of BLE technology for location based content delivery to mobile devices has resulted in the development of beacon management and configuration tools, as well as beacon interaction algorithms and end-user interface concepts. All of which provides a viable BLE based content delivery solution.
BLE has proven to be an efficient and cost–effective solution for location based content delivery, both indoor and outdoor.